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If you don't smoke, don't start.

if you smoke, quit.

if you don't quit, change.

If you don't smoke, don't start.

if you smoke, quit.

if you don't quit, change.

UNSMOKE
South Africa

Illustration of smoke

WHAT’S WRONG WITH BURNING?

A burning cigarette releases over 6,000 chemicals, many are harmful. What happens if you remove the burning?

Illustration of multi-coloured tobacco leaves

WHAT IS NICOTINE?

Nicotine is addictive, and one of the reasons why people smoke, alongside factors like taste and ritual. But it is not the primary cause of smoking-related diseases.

Illustration comparing smoke and vapor

HOW ARE SMOKE-FREE ALTERNATIVES DIFFERENT FROM CIGARETTES?

Smoke-free products are very different from cigarettes: They don’t burn, there’s no, or less, smell and no ash.

Collage of diverse people around the world who have quit tobacco and nicotine altogether, or changed to better alternatives to smoking.

REAL STORIES

 The world is Unsmoking. Be inspired by stories from around the world. 

Unsmoke Your World

INFORMED CHOICES

In some parts of the world, adult smokers are not given accurate information to allow them to differentiate between cigarettes and better, smoke-free alternatives. Does this make sense?

READ MORE

A burning cigarette releases over 6,000 chemicals, many are harmful. What happens if you remove the burning?

READ MORE

Nicotine is addictive and one of the reasons why people smoke, alongside factors like taste and ritual, but it is not the primary cause of smoking-related diseases.

READ MORE

Smoke-free products are very different to cigarettes: they don’t burn, there’s no, or less, smell and no ash.

SEE THE STORIES

The world is Unsmoking. See how.

Read More

In some parts of the world, adult smokers are not given the information to differentiate between cigarettes and better, smoke-free alternatives. Does this make sense?

UNSMOKE YOUR LIFE

UNSMOKE YOUR LIFE

The best choice any smoker can make is to quit cigarettes and nicotine altogether.

But what about those who don’t?

Growing numbers of scientists, public health experts and governments acknowledge the role smoke-free alternatives can play in addressing the global public health issue of smoking.

Regulations play a role in providing the 11.4 million* South African adults who would otherwise continue to smoke access to better alternatives, and all the resources they need to make an informed decision.

It's time for friends, family and colleagues to come together. To inspire each other. To help each other.

Watch the film and keep scrolling to find out how you can play your part in Unsmoking South Africa.

*Source: Stats SA Mid Year Estimates; GCTS, 2020.

BURNING IS THE MAIN PROBLEM

More than 6000 chemicals have been identified in cigarette smoke, 100 of which have been classified by public health authorities as harmful or potentially harmful. It is combustion that causes the production of high numbers and levels of harmful chemicals detected in cigarette smoke.

UNSMOKE YOUR LIFE

The best choice is to quit tobacco and nicotine altogether. Those who don’t, deserve access to and information about smoke-free products.

CALL FOR CHANGE

Did you know that according to our 2019 White Paper, 95% of smokers have heard of smoke-free alternatives, but only 55% say they have all the information they need?

Be inspired

The world is Unsmoking. See how people are succeeding.

  • block1

    Testimonial

    NANZIWE
    QUIT
    ALTOGETHER

    See more stories

  • MARVIN QUIT ALTOGETHER

    Testimonial

    MARVIN
    QUIT
    ALTOGETHER

    See more stories

  • Garth

    Testimonial

    GARTH
    QUIT
    ALTOGETHER

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  • Sindi

    Testimonial

    SINDI
    QUIT 
    ALTOGETHER

    See more stories

  • Nombuso

    Testimonial

    NOMBUSO
    QUIT
    ALTOGETHER

    See more stories

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